CASE STUDY // USA
USA Pavilion for Milan EXPO 2015
Activating the static and linear content usually displayed in World Fair Pavilions, we introduced a series of dynamic programs and events around innovation and mentorship at the USA Pavilion for Milan EXPO 2015, which focused on food security. Through a Food-Tech accelerator, we showcased 10 startups and engaged the Pavilion's sponsors to help them connect and leverage the networks and opportunities of the EXPO. In addition, we produced "Mentor Minds", a series of short video interviews with leading figures around mentorship.